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Pilot Fatigue and Stress - Essay Example In order to reduce the impacts of these problems, an Aviation Safety Program is developed from the perspective of an airline operator, with a great emphasis on how to successfully implement the safety program. The discussion about pilot fatigue and stress is as old as aviation itself. This problem has been given a serious consideration because of the monumental destruction it could cause. Some of the deadly plane crashes recorded in the history of aviation were as a result of the pilots losing concentration on their jobs, which is one of the characteristics of pilot fatigue and stress (Ragan 33). Therefore, to save lives and protect their businesses, airline operators have been working hard to fashion out an efficient safety strategy that would give confidence to their airlines in the eyes of the passengers (Ragan 21). Many studies have been carried out and different safety programs have been implemented. But the question still remains: what is the best approach to completely curb the menace of pilot fatigue and stress? Hawkins (49) analyzed three main kinds of pilot fatigue and stress: though they appear not separable from one another, since it is practically difficult to identify which of the fatigue is currently affecting a pilotâ€™s performance at a particular period. These are muscular, mental and skill fatigue. As its name implied, muscular fatigue arises from over-exertion of physical power, which might cause serious pain in both armsâ€™ and legsâ€™ muscles. But this kind of fatigue could easily be cured by taking some rest or/and by application of balm. Mental fatigue occurs as a result of mental stress from to much brainstorming and exhaustion, while skill fatigue is defined as a gradual decline in performance owning to the pressure from a work that constantly requires concentration and high level of skill (Hawkins 49). If not handled properly, both mental and skill fatigue could lead to nervous breakdown; and
Eastern Kentucky moder Essay
In todayâ€™s most modern and challenging world, struggling for your professional career is a complex task for every individual. At the initial, when we realize that every thing in this changing world of business and commerce industry is pretty much depending on technological innovations, but we also cannot deny the traditional style of our business and industry leaders.
In this scenario, an individual who is not pretty much aware of all the facts, finds it difficult to select his field for future profession, though even at this part of life, we may also realize the importance of leadership skills in every aspect of our life.
While the decision seems much complicated to take on, at the same place Eastern Kentucky University is the only gateway for me that ensure my future success in the professional career. At EKU a wide range of opportunities, activities and events designed to enhance my experiences.
Apart from studies, concerts, movies, comedians and other activities at campus will help me to develop myself how to keep every aspect of human desire and how to calendar my timetable that would ultimately lead to develop my leadership skills. What most I felt to be impressed is their mission to enhance the quality of life of students by supporting the Universitys commitment to the academic success and holistic development of each individual student.
It fosters intellectual, physical, and social development through programs and direct services which challenge and support students as they develop attitudes, abilities and skills for life-long learning within an ever-changing global environment. Eastern Kentucky University, founded in 1906 with a faculty of seven in 1909, when the first commencement was held, 11 people received degrees. Over the last century, they have grown to a full-fledged comprehensive university offering 168 degree programs and serving more than 15,000 students a year.
This is a regional, coeducational, public institution of higher education offering general and liberal arts programs, pre-professional and professional training in education and various other fields at both the undergraduate and graduate levels. Located in Richmond, Madison County, Kentucky, Eastern has a distinguished record of almost a century of educational service to the Commonwealth. Finally, at EKU you get the best return of what you spend by getting an very well internationally recognized degree by further enjoying best experiences of your life.
The experience at EKU are ever wondering to each student even on individual level. Their best teaching and learning methods will develop me to become a leader in my certain category. I wont be just a face in the crowd when it comes to campus life, either. Theres always something going on to capture my interest and help me make new friends. I can get involved in one of the 175 student organizations, play intramural sports, try out for a play or a musical group whatever everyoneâ€™s interests are, theres something there for everyone.
Is Tony Wang correct in assuming that China is an ideal market for KFC? Should KFC be pursuing the Chinese market at the present time? Considering China as a strategic location was based from a SWOT analysis. Availability of Supply (Strength) There is ready access of quality poultry in the major metropolitan areas such as Shanghai, Guangzhou and Beijing. Poultry industry is one of the top priority categories in Chinaâ€™s agriculture modernization and it is highly encourage by the government. Thus, the company can ensure a reliable supply of high quality chicken. Low Competitive Pressure (Strength)
Potential competitors such as MacDonaldâ€™s face major barriers to enter the China market due to poor beef supply while KFC, aside from availability of high quality chicken supply, has the clear advantage since its main product-chicken- is eaten almost everywhere in the world. Furthermore, chicken is already familiar in China and even much cheaper. Companyâ€™s Control Measures (Strength) KFC s control mechanisms are designed to ensure standard levels of quality, service and cleanliness (QSC) at all of the restaurantâ€™s chain stores. This fits the positive image in Asia of American fast food restaurants as famous, air-conditioned, and hygienic.
Product Consumption (Strength) Chicken has long been regarded as a kind of nutritious food, which is especially good for the patients, the elders and children. An increase in health conscious consumers also raises the consumption of chicken. Moreover, chicken is a more popular meal than hamburgers in most Asian countries and KFC has the opportunity to offer an American style experience that is different from most other food establishments. Drawing Area (Opportunity) In late 1978, China began implementing economic reforms to modernize its economy by lessening the governmentâ€™s control of the economy.
This reform referred as a socialist market economy boosted the national wealth and the consequent increase in individualâ€™s income has led to steady changes in Chinese consumer patterns prevalent in pre-Mao era. As the worldâ€™s most populous nation with over 1 billion inhabitants, the potential size and growth for KFC makes the Chinese market very attractive. Not to mention, the possibility of establishing the first Western style fast-food operation in China as a historic opportunity for the company. Scarce Human Resources (Weakness) Managerial resources are precious because of the scarcity of Chinese-speaking KFC managers.
There are also possible conflicts between KFC-appointed managers and local employees. Lack of Local connections (Weakness) Pioneering in the fast-food field would find KFC very difficult to form local and personal networks between businesses and government agencies, which are crucial in providing access to the local market and domestic suppliers and eventually, to the companyâ€™s success. Entering into a relatively unknown market, KFC, as a new entrant will have to get in touch with the local business customs and laws as well as with knowledge of culture and language. Quality of Government (Threat)
A communist government with strict foreign investment laws rules China. Setting up here requires heavy investment expenses and high levels of resource commitment. The risk of domestication measures may be imposed by the host government, often leading to major financial losses for the foreign investor. Overcoming Threats and Weaknesses KFC has three options of entering the China market thru, namely: Franchising, Wholly owned subsidiary and Joint venture. The traditional franchising strategy, in markets where political risk and cultural unfamiliarity exists, certainly would reduce financial risks.
However, KFC had already encountered problems in the past with the aligning of corporate planning with the franchiseeâ€™s short-term focus on profitability. In addition, KFC will be pioneering in the fast-food service and thus needs to be highly sensitive to cultural demands. In such case, franchising is not feasible. On the other hand, a wholly owned subsidiary would rely upon total control over competitive advantages and ensures complete operational and strategic control. It also involves high financial risk and little country-level flexibility and responsiveness. This option is not recommended.
Entering into a joint venture is highly recommended. Such an international business strategy will attempt to solve many logistics problems such as access to good quality chicken and other supplies, ease the access to Chinese market, share risk with a local entity, utilize ways to cut bureaucratic red-tape and finally, serve as a sign of commitment to the host government increasing goodwill. In addition, due to the complexity of many barriers to entry into China, a potential partner with sufficient contacts or networks with the government officials may smoothen the process of setting-up operations in the country.
The potential joint-venture partner should be large, well established, provide excellent distribution channels and have personal network access to government officials. It is recommended that a partner be found by backward integration- that is, a good domestic supplier of poultry. In order to ensure total commitment, the set-up of the joint venture should be with KFC as the dominant partner. This way, cost, quality and strategic control measures are maintained. By building on each partnerâ€™s core competencies, knowledge, and efficiencies, a mutually beneficial synergy effect could be achieved as a result of joint venture activities.
For instance, the local partner can learn from KFC how to produce a better product at a lower cost and further expand on its new competitive positioning. KFC, on the other hand, can maintain quality supply, which is critical to its success. RECOMMENDATION: The Chinese market represents a great opportunity for KFC where Tony Wang is correct in his assumptions. By finding an appropriate domestic business partner via backward integration, it is possible to further build on opportunities and significantly reduce risk throughout financial sharing, cultural sensitivity and favorable treatment from the host government.
KFC should start pursuing this strategy at the present time and develop a coherent international strategy linking the China operations with the other markets. Which of the three cities being investigated should the company choose if it decides to enter China? The capital city, Beijing, is recommended as the preferred location for KFCâ€™s entry into the Chinese market. Beijing is the center for most political activities and provides the necessary access to government agencies and business regulatory bodies. Also, it has a large population of nearly 9 million inhabitants.
The numerous universities located in the city contributes to more affluent and educated people that may make them more open to foreign ideas including Western fast-food. More importantly, plenty of Western tourists are attracted to Beijingâ€™s many tourist attractions, increasing the potential for generating foreign currency sales. Furthermore, supplies of poultry are readily available. Beijing can serve as the initial platform of KFCâ€™s operations and later expand into other potential areas such as Shanghai and Guangzhou. One or two initial outlets should be set-up to get an insight of how KFC will be perceived in the Chinese capital.
Both dine-in and take-out facilities much in line with most KFCâ€™s international operations ought to be offered in large, clean and well-serviced outlets to cater for the customers with above-average disposable incomes. In order to serve large numbers of customers due to the sheer size of the population, the right cultural fit of the business restaurants must be highly functional and effective. Special menu-substitutions may also have to be facilitated to cater to consumers taste for traditional Chinese meals. Lessons Learned Capitalizing on Strengths and Opportunities In the initial period of KFCâ€™s entry into China market, few of Chinese onsumers were really impressed with the food itself since the country is known to have the best culinary culture in the world.
Instead, they were more fascinated with the eating experience: the encounter with friendly employees, quick service, spotless floors climate-controlled and brightly-lit dining areas, and smiling Colonel Sanders standing in front of the main gate. Having experienced the initial surprises brought by a never-seen western lifestyle, Chinese consumers have gradually calmed down and their consumption attitudes towards foreign products are getting more reasonable.
Since Chinese people are more concerned with the nutrition and tastes of the fast food, KFC taken advantage of McDonaldâ€™s. By offering poultry food that is more acceptable to Chinese people compared with beef, have taken consumers needs and competition with other brands into account. Knowing the market The most prominent success of KFC in China is not only the outcome of KFCâ€™s persistent tenets â€œquality, service and cleanlinessâ€ but also the achievements of its keen perception of cross-cultural marketing and its understanding of Chinese culture.
Based on its scrutiny and adoption of Chinese traditional culinary arts, KFC has developed a series of products that are specially designed for the tastes of Chinese consumers. Moreover, in purpose of maintaining its image of a U. S. brand and keeping consistent with its globalization strategy, most of KFC s Chinese side dishes are defined as short-term products and would be replaced by new products. KFCâ€™s product strategies are categorized into two aspects: 1)To meet consumers desire for novelty by introducing western style products like Mexican Chicken Warp and New Orleans Barbeque Wings.
This means can satisfy young consumers who are more open and acceptable to the foreign flavors. 2)To cater to consumers taste for traditional Chinese meal by offering Chinese style fast food from time to time, say, Old Beijing Chicken Roll, a wrap modeled after the way Peking duck is served, but with fried chicken inside and accompanied with green onions and hoi sin sauce, and Sichuan Spicy Chicken which absorbs the spicy flavor of Sichuan dish. This measure can attract older consumers who are fond of Chinese food and in need of the convenience of fast food service as well.
Write something about yourself. No need to be fancy, just an overview.